Marketing Research by Naresh K. Malhotra, Satyabhusan Dash

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Marketing Research

An Applied Orientation

Author: Naresh K. Malhotra, Satyabhusan Dash

Edition: 2017

Publication: Pearson

Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

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