This book combines well-researched theory and a practioner's view. It knits within its chapters, the various motifs of an entrepreneurship weave right from opportunity identification to growth strategies. It has its emphasis on the Indian context, but includes best practices from around the world. The book has numerous tools, checklists, caselets, case studies and exercises.

Features

• The book anchors in ground reality, the proven theories in the domain of Entrepreneurship
• Written from the Indian context the book provides invaluable insights into what works and what doesn’t in India
• Written from a practitioner’s perspective the book contains checklists, tools and techniques for starting and scaling
• Concepts are clearly elaborated with examples, illustrations and exhibits
• Contains over 36 Entrepreneurial profiles, 100 Facts and information, 18 caselets and 4 full length cases
• Chapter end assessments that guides knowledge assimilation

About The Author
Raj Shankar is a thinker, researcher, author and teacher of strategy and entrepreneurship. As the founder of ichiban Business Consultants Pvt Ltd, Raj Shankar works closely with SME owners to enable them negotiate startup and growth challenges. He is also a NEN - Goldman Sachs certified faculty mentor. An avid reader and writer he divides his time between his teaching engagements and consulting for small businesses. Raj Shankar holds a Masters in International Business from Symbiosis Institute of International Business, Pune. Raj can be reached at ichiban.raj@gmail.com

Table Of Contents
Part 1: The Practice of Entrepreneurship

• Chapter 1 Introduction to Entrepreneurship
  Chapter 2 The Entrepreneurship Ecosystem
  Chapter 3 Entrepreneurship Process
  Chapter 4 Introducing the Entrepreneur
  Chapter 5 The Entrepreneurial Mindset
  Chapter 6 Intrapreneurship or Corporate
  Entrepreneurship

Part 2: The Practice of Starting

• Chapter 7 Idea to Opportunity
  Chapter 8 Business Modelling
  Chapter 9 Business Planning
  Chapter10 Business Creation
  Chapter11 Marshalling Resources
  Chapter12 The Art of Pitching
  Chapter13 Financing the Start-Up

Part 3: The Practice of Sustaining and Growing

• Chapter14 Evolution of a Start-Up
  Chapter15 Collaboration
  Chapter16 Networking
  Chapter17 Intellectual Property
  Chapter18 Innovation for Business Growth
  Chapter19 Knowledge Management
  Chapter20 Human Resource
  Chapter21 Leadership and Governance
  Chapter22 Operations
  Chapter23 Financing for Growth
  Chapter24 Sales, Marketing & Branding
  Chapter25 Entrepreneurial Growth Strategies
  Chapter26 Franchising
  Chapter27 Stalling, Sickness & Revival
  Chapter28 Exiting the Venture

Part 4: Trends in Entrepreneurship

• Chapter29 Women and Entrepreneurship
  Chapter30 Rural Entrepreneurship
  Chapter31 Social Entrepreneurship
  Chapter32 Globalization and Virtual Enterprises
  Chapter33 Family Business and Entrepreneurship
  Chapter34 Technology Driven Entrepreneurship
  Chapter35 Sustainability, Climate Change and Entrepreneurship
  Chapter36 Entrepreneurship Education and Research

Annexure A: Caselets
Annexure B: Cases
Bibliography
Index