Marketing Research
An Applied Orientation
Author: Naresh K. Malhotra, Satyabhusan Dash
Edition: 2017
Publication: Pearson
Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
Marketing Research by Naresh K. Malhotra, Satyabhusan Dash
- Product Code: BMT1225
- Availability: In Stock
- RS:400.00
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RS:200.00
- Price in reward points: 1
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